Decathlon

Decathlon – Brittany & Lorient | October 2017 – December 2023

My journey at Decathlon Lorient began as a running-department sales associate. I quickly started organising running outings with my customers, notably creating a race named “Run & Visit”, where we explored Lorient on the run.

I then became Event & Commercial Manager at the store, with the objective to centralise all external partner relations outside the store. I organised sports events, developed commercial relationships with sports clubs, companies and local authorities by creating partnerships. This role was very versatile and enriching.

Later I was offered to become Event Manager for the Brittany region at Decathlon, in order to align the regional event strategy with the Paris 2024 Olympic partnership, animate a team of 15 interns (Vitalsport) and organise the Decathlon stand at the Festival Les Vieilles Charrues.

My years at Decathlon included:

around one hundred events

thousands of sports discovery opportunities for our customers

6 Vitalsport events (each around 5,000 visitors)

5 Fitness evenings (around 100 athletes each)

2 participations at the Festival Les Vieilles Charrues