Sportpack

March 2025 / Lanester & Cholet

Sportpack, an agency specialised in sports events, asked me to work as project manager on a testing event for the new New Balance Hierro trail shoe, in collaboration with Intersport Lanester and Cholet. The missions included scouting the route and setting up markers for a customer race featuring a built-in riddle.

Great feedback from customers on both the shoe and the experience, and always a pleasure to get people moving and practising sport during my freelance missions !